How does branding affect your marketing and sales performance?
Understand your market to win new customers.
What is branding?
Branding is the unique combination of logo, colours, fonts, tone of voice and other factors that make your company distinct.
It defines how people feel about you, and directly affects important metrics like conversion rate.
Is your brand right?
It’s a matter of knowing your customers and your product.
Your brand has to align with what you’re selling and who you’re selling to – e.g. a premium brand could struggle when selling discount products.
How to rebrand well.
If you’re changing your look, bear in mind that existing customers may not recognise you. Reusing colours, shapes and fonts keeps things familiar.
A consistent, long-established brand can be valuable, with high brand recall and customer loyalty.
Do it once. Get it right. Choose Purplex - the rebranding experts.
With services from a simple logo redesign to a full brand guidelines kit, we can tailor our offering to your needs, helping you to convert leads into customers.
Your brand identity is more than just a logo – it’s the foundation of every customer interaction.
At Purplex, we’ll craft you a strategic brand identity which is visually distinct from your competitors. It will strategically align with your business goals, building trust and loyalty with your audience.
What branding services do Purplex offer?
We can tailor these services to your budget & needs.
Logo design
Create a memorable and versatile logo that shines in all formats, distilling the essence of your brand.
Colour palettes
Your colour choice says a lot about your brand. We’ll develop a colour scheme that reflects its ‘personality’ and resonates with your audience.
Brand guidelines
We’ll establish a clear and consistent voice and image that enable you to maintain brand consistency across all marketing materials.
Creative collateral
We’ll design a cohesive suite of marketing materials to tell your brand story across all touch points – in print and online.
Tone of voice
Our brand specialists will develop a relatable and engaging voice that resonates with your audience. You can use this on social media, websites, press releases and anywhere you communicate with clients.
What's the Purplex approach to branding?
Purpose, plan and execute are in our name!
What’s your Purpose?
The ‘Purpose’ phase starts with your core values. We explore your mission and vision, to understand your ‘why’ and what makes you unique. This forms the foundation of your brand, guiding us towards a voice and visuals that resonate with your audience.
What’s the plan?
After uncovering your brand’s heart, we now create a clear game plan that conveys key messages to your target audience. We’ll lay out exactly what needs to happen step-by-step, so everyone involved is on the same page.
How do we execute?
With a clear roadmap in hand, the execution phase puts your brand plan into action. We’ll handle all the creative and technical aspects, from crafting a captivating brand identity to developing cohesive marketing materials.
