How does social media affect your marketing and sales performance?
Understand your market to win new customers.
What can we do for socials?
There’s not much we can’t do for your social marketing.
Whether you’re looking for conventional account management (see below), influencer marketing, social media advertising or video shoots, we have the experts on staff to deliver the goods.
Which social channels work?
That depends on the size of your business…
For smaller businesses, it’s best to stick to a few, big channels – Instagram, Facebook, Linkedin. Pick channels based on where your customers spend most of their time. Bigger brands can afford to invest in more accounts.
Do social posts get sales?
The easiest way to measure success is with short term sales figures. But in the long term, high sales figures depend on good reputation and awareness.
Social media has a big impact on your reputation and awareness, setting you up for success in the longer term.
Creating quality, consistent content is hard. But our enthusiastic team make it easy.
Our vibrant team of social media experts work with the latest tech to produce fresh, affordable content that consistently delivers above-average engagement.
Social media content is all about scale – producing content on a regular basis is essential, to feed the algorithm. But coming up with fresh ideas for years on end can be hard, so we work with the latest AI tools to innovate and deliver content at scale.
Each post is hand-edited, so it aligns with your business goals, and delivers high engagement. The latest tech helps us deliver this content cost effectively, with interesting ideas that will keep your audience coming back for more.
What [this needs swapping out] services do Purplex offer?
We can tailor these services to your budget & needs.
Logo design
Create a memorable and versatile logo that shines in all formats and encapsulates your brand essence.
Colour palettes
Your colour choice says a lot about your brand. We’ll develop a colour scheme that reflects your personality and resonates with your audience.
Brand guidelines
We’ll establish a clear and consistent voice and image to enable you to maintain brand consistency across all marketing materials.
Creative collateral
We’ll design a cohesive suit of marketing materials to tell your brand story across all touchpoints print and online.
Tone of voice
Our brand specialists will develop a relatable and engaging voice that resonates with your audience.
What's the Purplex approach to branding?
Purpose, plan and execute are in our name!
What’s your Purpose?
Before diving into campaign specifics, we take a step back to define your unique purpose and how social media advertising can amplify it. This includes understanding your target audience and setting clear goals, such as brand awareness or lead generation.
What’s the plan?
Next, our expert paid media team translate your purpose into a social media advertising plan for success. We pinpoint ideal platforms, create engaging ads, and use advanced targeting to reach the right people. Finally, the schedule is set for maximum impact.
How do we execute?
With a clear roadmap in hand, the ‘Execute’ phase puts your brand plan into action. We’ll handle all the creative and technical aspects, from crafting a captivating brand identity to developing cohesive marketing materials.
