How do influencers affect your marketing and sales performance?
Understand your market to win new customers.
What is influencing?
Influencers are people with a large audience on social media. Their audience size is shown by their category – micro, nano etc.
Influencer marketing is when you pay an influencer to act like a sales rep. They might promote your product on their own social profiles, or on yours.
Is influencing worth it?
The beauty of influencer marketing is that many influencers are trusted by their audience. You’re paying to tap into that credibility – effectively buying a recommendation for your brand.
You’ll also reach a relevant audience of engaged consumers.
How to do this effectively.
On a small scale, you may want to reach out to a few influencers in your industry and offer them free products to review. This can be a source of low cost promotion for your brand.
You’ll generally get better results by paying for influencer marketing through an agency.
Your reputation's on the line, so get the strategy right.
Influencer marketing has the potential to reach large, in-market audiences on a budget. We’ll do the research and coordinate the campaign for you.
You want this recommendation to sound genuine, so we’ll make sure that your product gets into the hands of influencers who actually care about it. The difficulties of managing a marketing campaign across multiple different influencers can set brands up for failure, but our experienced team will handle the logistics and report back your results.
At the end of the campaign, you’ll have what you’re looking for – reaching a new audience, while gaining more trust in your brand.
What influencer marketing services do Purplex offer?
We can tailor these services to your budget & needs.
Increased brand visibility
Tap into a wider, in-market audience, giving your brand higher visibility among potential consumers.
Authenticity & trust
Lend authenticity and credibility to your brand, gaining trust among your audience by supporting independent creators.
Increased sales & conversions
Effective influencer marketing campaigns have the potential to increase sales and conversions.
Long-term partnerships
Building relationships with influencers can lead to long-term partnerships for sustained exposure and lasting credibility.
What's the Purplex approach to influencing?
Purpose, plan and execute are in our name!
What’s your Purpose?
Step one is to delve into your goals and target audience to define what you want to achieve. Should influencer marketing drive brand awareness, promote campaigns, or deliver sales? This clarity forms the foundation for a successful campaign.
What’s the plan?
Based on your purpose, we meticulously identify the perfect influencer partners across Instagram. These creators have values, an audience, and content which align with your brand and fit your campaign objectives. We then co-create a compelling campaign strategy that resonates with both the influencer and your target audience.
How do we execute?
We work with the influencer, crafting content briefs that will get the best engagement, then manage the campaign from start to finish. We track the results and performance of the campaign for you while building a long-term partnership with the influencer.
