How does SMS affect your marketing and sales performance?
Understand your market to win new customers.
What is SMS marketing?
SMS is just text messaging, so, unlike social media advertising or search ads, you can reach everyone with a phone through this channel, no matter how tech savvy they are.
Like email and post, SMS falls under the GDPR rules.
Is SMS right for your brand?
No matter how big or small, your brand can benefit from an SMS service. Schools use this channel to communicate with parents and businesses can use it to connect with clients.
It can be a good way of reaching low tech consumers.
How to use SMS effectively.
This channel is tight on space, so it’s important to craft a perfect message each time:
– Communicate your offer
– Explain how to take action
– Allow users to opt out
Find new customers or reactivate old ones with SMS marketing.
At Purplex, we’ve run SMS marketing campaigns for household names, reaching thousands of consumers across the UK.
If you’re looking for new leads, our partnership with Insight Data is the perfect match. Their industry-leading, dynamically-updated databases of business contact information gives B2B clients a firm foothold in the UK building products sector.
For existing clients, we can work with mailing lists to create engaging remarketing and client retention campaigns. Our automation systems allow for easy integration of SMS into regular marketing channels.
What SMS services do Purplex offer?
We can tailor these services to your budget & needs.
Craft compelling SMS content
Unlike email, SMS has a character limit. Our content team write concise, impactful messages that resonate with your audience.
Personalise & segment audiences
Don’t send generic blasts. We segment your customer base and personalize SMS content for maximum impact.
Automated sending
We have the software to automate your SMS marketing, so you don’t have to waste time manually message every customer.
Track & analyse results
We provide detailed analytics to track key metrics like open rates, click-throughs, and responses. We use this data to optimize your campaigns for better results.
Highly targeted data
Tap into Purplex’s expertise and our sister company, Insight Data, to reach highly targeted audiences with laser precision.
Compliance & security
We ensure your SMS marketing adheres to industry regulations and data privacy laws.
What's the Purplex approach to text message marketing?
Purpose, plan and execute are in our name!
What’s your Purpose?
Our starting point is to define your unique purpose for SMS marketing. We help you clarify your goals – whether it’s increasing brand awareness, driving sales conversions, or building deeper customer engagement – enabling us to create the best strategy for achieving them.
What’s the plan?
With your SMS goals clearly defined, we’ll now create a plan to ensure we are targeting the right people with the right message at the right time. With any plan, our overarching goal is always to achieve maximum reach and engagement.
How do we execute?
With your purpose understood and the plan established, our skilled SMS marketing team expertly executes your campaigns. We use advanced tools and technology to optimise message delivery, monitor performance in real-time, and make informed adjustments for continuous improvement.
