How do emails affect your marketing and sales performance?
Understand your market to win new customers.
What is email marketing?
There are a lot of different levels to email marketing. From the simple text-based direct message to well-designed emails with an underlying automation system.
Email marketers also need to be aware of privacy regulations.
Is your system working?
Email can be a very effective way of reaching new customers and remarketing to existing clients.
But the power of this channel depends on the quality of your data and the messaging. Our experts will work on both these aspects.
How we market via email.
Pretty emails don’t always convert well. Sometimes a plain text email works most effectively, but it depends on the situation.
Our expertise informs the messaging, design, timing and audience of each campaign.
This is a personal interaction with your client. It's important to get it right.
Emails can feel more personal than almost any other form of marketing comms. We’ve been running email campaigns for over 20 years – you can trust us to get this right.
We understand messaging, and we have the expertise in-house to write emails which engage your audience, converting leads into sales. Our team of copywriters will research and write your email content carefully, hitting just the right tone.
Beyond the messaging, your data is really important – who’s on your mailing list. That’s why we partner with Insight Data to provide you with contact information for potential clients in your industry.
What email marketing services do Purplex offer?
We can tailor these services to your budget & needs.
List construction
It all starts with getting the right data. We’ll either build you a list using our comprehensive industry databases, source data from a third party or use your own lists.
Eye-catching design
Standing out from the crowd is essential in a busy inbox. We can create a visual feast for your audience through eye-catching design, or use messaging to the same effect.
Powerful hooks
We understand the psychology behind effective hooks, using these to craft attention-grabbing subject lines and persuasive copy.
Persuasive landing pages
A key ingredient of our email marketing recipe are the persuasive landing pages, where we capture data and turn clicks into leads.
Reporting
Track email open rates and click-throughs and get a complete campaign summary, with lead data for your team to follow up.
Strategic & automated sending
We send emails at the best times for engagement and can also send targeted sequences based on recipient actions.
What's the Purplex approach to email campaigns?
Purpose, plan and execute are in our name!
What’s your Purpose?
Before starting any email campaign we start by researching your motivation. Whether that’s increasing sales, driving website traffic, boosting engagement, or nurturing leads, we work with you to identify key objectives.
What’s the plan?
With a purpose defined, we set to work on your email marketing plan. This includes key messaging, data segmentation, and engaging visuals (where appropriate). We’ll also identify the ideal sending schedule to reach your audience when they’re most receptive.
How do we execute?
Finally, we schedule and send your email campaigns. But we don’t just hit send and hope for the best – our data-driven team meticulously track delivery and open rates, click-through rates and conversions. They’ll measure success before sending you a detailed report and leads to follow up.
