How does branding affect your marketing and sales performance?
Understand your market to win new customers.
What is branding?
Branding is the unique combination of logo, colours, fonts, tone of voice and other factors that make your company distinct.
It defines how people feel about you, and directly affects important metrics like conversion rate.
Is your brand right?
It’s a matter of knowing your customers and your product.
Your brand has to align with what you’re selling and who you’re selling to – a premium brand could struggle when selling discount products.
How to rebrand well.
If you’re changing your look, bear in mind that existing customers may not recognise you. Reusing colours, shapes and fonts keeps things familiar.
A consistent, long-established brand can be valuable, with high brand recall and customer loyalty.
Do it once. Get it right. Choose Purplex - the rebranding experts.
With services from a simple logo redesign to a full brand guidelines kit, we can tailor our offering to your needs, helping you to convert leads into customers.
Your brand identity is more than just a logo – it’s the foundation of every customer interaction. At Purplex, we’ll craft strategic brand identities that are visually distinct and strategically aligned with your business goals, building trust and loyalty with your audience.
What web design services do Purplex offer?
We can tailor these services to your budget & needs.
Bespoke WordPress development
Our UX specialists are passionate about creating bespoke web design and builds so that the user experience is completely unique and personal.
UX & conversion rate optimisation (CRO)
To increase your website’s conversion rate, we continuously review the user experience to see what works well and what can be improved.
Fully responsive design
Every website we develop is designed and rigorously tested to work across all modern devices and screen sizes.
SEO – fully search-optimised content
All our websites are search engine optimised to ensure they perform exceptionally well, retain users and generate maximum conversions.
What's the Purplex approach to website design & build?
Purpose, plan and execute are in our name!
What’s your Purpose?
Our starting point is to uncover your website’s purpose, which could be anything from driving sales through to educating your audience or booking appointments. We’ll work with you to fill out a ‘briefing document’ which will set the tone for the overall strategy.
What’s the plan?
With your purpose defined, we map out a strategic website plan encompassing user friendly design, compelling content and powerful SEO. Our goal is to deliver a website that engages, informs, and drives results with your desired target audience.
How do we execute?
Finally, our skilled web design team flawlessly execute on the plan and bring your vision to life. Your new site will be jammed packed with engaging content and fully optimised for search engines, helping you stand out amongst the digital noise and get the results you need.
