How does SEO affect your marketing and sales performance?
Understand your market to win new customers.
What is SEO?
Search engine optimisation (‘SEO’) is a collection of ways to improve your ranking on sites like Google, Bing and DuckDuckGo.
There are a lot of ways to do this, like improving the quality of pages, speeding up the site, adding relevant keywords to articles and filling in metadata.
What kind of searches?
It’s unlikely that a builder will appear in the top 5 search results for people searching ‘builder’. But you could turn up when people search ‘builders in Coventry’ or ‘how to put in an RSJ’.
SEO is about identifying and ranking for this kind of ‘keyword’.
Why is search traffic low?
If you aren’t getting enough search traffic to your website, there are a number of possible reasons:
– the content/site is new
– you’re outranked by others
– your site is slow/unoptimised
– you’re missing relevant content
SEO is our biggest area of expertise, and we've optimised 100s of sites.
Our experts in SEO are a cut above the rest – not only working with industry standard tools, but also building their own software solutions.
We have in-house proprietary systems that helps us analyse and optimise sites. These systems aren’t available anywhere else, and they drive cost efficient content creation which pushes your business up in search results.
With Purplex, it’s simple – you’ll get better results, and spend less for the same outcome. We consistently deliver outstanding improvements to search traffic performance on all kinds of sites, across all sectors.
What search optimisation services do Purplex offer?
We can tailor these services to your budget & needs.
Keyword and market research
SEO starts with a deep dive into your target market, where our expert team leverages a suite of advanced keyword research tools to better understand your customers search habits.
On-page SEO
Our powerful on-page SEO activities are designed to optimise individual pages, so the content ranks higher in search engines and resonates better with your target audience.
Geotargeted local SEO
We help you increase your brand’s visibility on a local scale, driving in-store visits and bringing local customers through your doors.
Voice search
Let customers discover your services through Google Home, Alexa and more by letting us implement Voice Search SEO strategies.
Off-page SEO and link-building
Our off-page SEO services help strengthen the reputation and influence of your website with premium link building strategies.
Engaging content marketing
We create content that appeals to your target audience and amplifies your brand’s message, driving engagement and conversions.
What's the Purplex approach to SEO?
Purpose, plan and execute are in our name!
What’s your Purpose?
In this crucial first step of our “Purpose, Plan, Execute” framework, we collaborate closely with you to define your unique SEO goals. By understanding your target audience, industry landscape, and desired outcomes, we establish a focused “SEO North Star” that guides every strategic decision.
What’s the plan?
With your SEO purpose firmly established, we embark on the planning phase of our framework, outlining the specific tactics, timelines, and performance metrics that will propel your website towards achieving your unique goals.
How do we execute?
Finally we move to the “Execution” phase, where our team of specialists implement the SEO strategies outlined in your customised plan. Our ongoing monitoring and refinement ensures we deliver measurable results and drive your business forward.
