How do content & copy affect your company's performance?
Understand how great copywriting can win you new customers.
What is copywriting?
Copy is the writing – the words – that accompany any other kind of marketing. The way that these words are written – the style and content – is referred to as ‘messaging’.
A person who writes copy is a ‘copywriter’.
How good is your copy?
Is your copy written by the team, by AI or by professional copywriters? Does it contain tyypos, poor-grammar, or elevated signs of an AI author?
These are all worth considering when working out if copy will be effective at driving sales.
How to write effective copy.
Good copy doesn’t have to be complex. Long words\jargon could scare off clients.
Writing good copy means understanding your audience. What do they want to know and how can you explain it quickly and engagingly?
Turn leads into sales with smart copywriting that grabs their attention!
With published authors, PR experts and AI gurus on staff, we’ll make sure your copy is engaging, effective and efficient.
Copywriting isn’t just a skill, but an art, and one that takes years of practice to master. But we have many skilled marketing copywriters in our team, so you’ll get an expert with years of experience handling your account.
In some cases, it’s more cost effective to deliver content with AI. These articles and posts are edited by a human copywriter to make sure they align with your products and services.
By combining a mix of experienced artisan writers and AI automation, we can deliver high quality content at scale, so your budget goes further, delivering more leads.
What copywriting services do Purplex offer?
We can tailor these services to your budget & needs.
Unrivalled writing and editing skills
Our incredible copywriters produce high-quality educational content. Powerful headlines and clear calls to action (CTA’s) keep the reader hooked.
SEO – search optimised content
Our copywriters work with cutting-edge tools and the industry’s top SEO experts. This enables them to write captivating copy which ranks high in search results.
Content marketing plans
If you want to maintain a high-performing social media account, you need to consistently produce high quality content. We take this on for our clients, scheduling copy that resonates with their audience.
Content marketing performance reports
To guarantee we create content that gets results, we produce monthly performance reports. These allow us to track and monitor engagement rates.
What's the Purplex approach to copywriting?
Purpose, plan and execute are in our name!
What’s your Purpose?
First, we’ll need to establish a clear understanding of your goals and target audience. That requires some research and groundwork, but it will give us the opportunity to take your business to the next level content marketing plan that boosts website traffic and raises brand awareness.
What’s the plan?
With a clear understanding of your goals and market, we’ll use our expertise to develop an effective marketing strategy. This can take in a number of different marketing channels, to showcase your products and services. From blogs to case studies, videos, website content and more, we produce content that gets real results.
How do we execute?
Our team of expert copywriters write clear, concise, SEO optimised digital content. It’s tailored to improve your organic search engine rankings by engaging your target audience, increasing website traffic and converting leads.
