How does automation affect your marketing and sales performance?
Understand your market to win new customers.
What are AI & automation?
AI and automation blend into one another a bit, but the basic difference is this:
AI – We use this to refer to images and text created from scratch based on a ‘prompt’.
Automation – Typically means handing a task off to a computer.
Is it OK to use AI marketing?
Yes – AI is an ethical minefield, as it often copies the style of human artists and writers.
But humans also do this – copying is the cornerstone of creativity. AI can greatly reduce the cost of creating good content, especially when supervised by humans.
Why use automation?
Automation takes boring, slow tasks (like sending emails) from humans and passes them off to computers. This speeds up your marketing while reducing costs.
Simply put, if you don’t do it, your competitors will. And they’ll win more leads by using automation.
AI isn't a service, but a technology which is used to improve business efficiency.
With over 100 colleagues in our offices, we use AI and automation to find efficiencies across every department. We don’t just have AI experts – the entire team buzzes about the latest in tech.
AI and automation aren’t isolated to one marketing sector – they’re used by every one of our colleagues. We deliver cost efficient marketing for your business by staying in touch with developments across the entire martech landscape.
We generate AI images with the latest models (that produce stunning, photorealistic results), draft content plans with our in-house proprietary AI system, automatically hand form submissions off to sales reps with advanced telesales automation, and handle client site enquiries with AI chatbots.
What automation & AI services do Purplex offer?
We can tailor these services to your budget & needs.
Revitalising customer experience
Through marketing automation we enhance and improve the customer journey, boosting conversion rates.
Creating personalised content
To improve efficiency, engagement and SEO, we create personalised content that attracts and captures new leads.
Converting leads
Once the leads are captured, we nurture them with engaging and effective follow-ups.
Effective reporting & data analysis
We successfully monitor and manage every result to identify both successes and areas for improvement.
What's the Purplex approach to marketing automation?
Purpose, plan and execute are in our name!
What’s your Purpose?
Our core drive is to understand how and why your business exists. While every business will benefit from the efficiencies that AI and automation can bring, some have specific needs which are ideal for these technologies.
What’s the plan?
Our in-house AI and automation platform is pre-programmed with sector-specific strategies that help you grow, right from the moment you join us. But we understand that no two marketing automation processes are the same. So we can design and customise bespoke strategies for every client.
How do we execute?
Our AI and automation platform delivers a number of tools for clients – from AI chatbots to email automation and funnel tracking. We’ve also built proprietary in-house solutions for automating content generation. These will then be proofread and edited by a colleague, to ensure they align with your real world products and services.
