78.9M
Views across the entire PR campaign
26
Pieces of coverage secured
5.9M
TV audience for PR pieces
About Shelforce
Shelforce is a window, door and fire door manufacturer which specialises in providing high-quality PVCu and aluminium products to local authority building projects in the West Midlands. Innovation through diversity is a key focus for this company which employs 30 people, of whom 75% have a disability.
Our Challenge
As a company with tremendous ambition, Shelforce were incredibly keen to enter the prestigious King’s Award in the hope of receiving recognition for the hard work and dedication carried out by the entire team day after day.
Our Solution
We have been supporting Shelforce with its PR activity and award entries for more than five years, so we were more than happy to support them with their application for this once in a lifetime opportunity.
Our PR and marketing team completed the 7000+ word entry form, attended a King’s Award training day in the midlands and, when the fantastic news came through that the team had won, organised a press day on the morning of the official announcement.
As a result of a carefully planned and executed press strategy and successful media liaison, our PR team secured film crews from BBC Midlands Today and ITV Central who covered the story for primetime news slots later that evening.
Radio interviews on Greatest Hits Radio west midlands, BBC west midlands were also organised and planned in line with the official launch date.
To help spread the incredible news to an even bigger audience, our team also drafted a press release which was distributed among both the national and glazing press. As a result, it was featured on the BBC news website and received widespread national, local and industry specific coverage.
“The King’s Award for Enterprise is an amazing victory for Shelforce. Ten years ago the company was close to closure so it’s been a real win for the team. Purplex has been telling our story and raising our profile so much in the last five years, so it made sense to get their support with the award entry and publicising our success.
The team at Purplex has truly become a part of the Shelforce family and I honestly don’t believe we would have considered entering this award if it wasn’t for them.”
Howard Trotter
Business Manager, Shelforce
