How do digital ads affect your marketing and sales performance?
Understand your market to win new customers.
What is PPC?
The name ‘pay per click advertising’ is a bit misleading. Depending on the campaign, you might be charged based on the number of impressions (views), clicks, or conversions/actions.
But PPC is used by the industry to mean ‘digital ads’. They’re found everywhere from TikTok to blogs.
Are your ads working?
You’ll want to run ads on different platforms, in different ways, depending on your goal.
To improve brand awareness, YouTube pre-roll is very cheap – but it’s awful for selling products – Google Shopping is better.
How to win with PPC ads.
A good PPC strategy takes a decent amount of research. The ads need the right platform, demographics, keyword targeting and creative.
Then the landing page has to be optimised, to convert the traffic.
The single most effective marketing channel is also an easy way to burn your budget.
At Purplex, we’re Google and Microsoft Partners, because we understand PPC and use it at scale. It’s one of our key strengths as an agency.
Digital ads are the most effective way of driving immediate leads, as they connect you directly to your customers, right at the moment of a purchase decision.
But a poorly-managed ad account can leak budget. Optimising PPC effectively takes years of experience, and we have a large in-house team of experts to handle that for you.
They’ll work with budgets large and small, creating a cost effective lead generation machine. Their expertise will guide your ad spend towards platforms, demographics and creatives which actually drive sales.
What PPC services do Purplex offer?
We can tailor these digital ads services to your budget & needs.
Advanced bidding and optimisation
Our experts uncover the most profitable keywords for your industry and target the right audience for maximum impact.
Retargeting and funnel strategies
Our PPC professionals review your sales cycle to create the best strategies – serving the right messages to the right people.
Industry-tailored strategies
Leverage our deep knowledge across a range of sectors for targeted campaigns that drive growth.
Monthly PPC performance reports
We produce monthly performance reports so you can monitor and track the progress of your PPC campaigns.
High impact display adverts
Specially designed online display adverts will effectively grab your target audience’s attention, raise brand awareness and boost clicks.
Keyword Research & Targeting
Our experts uncover the most profitable keywords for your industry, targeting the right audience for maximum impact.
What's the Purplex approach to digital advertising?
Purpose, plan and execute are in our name!
What’s your Purpose?
At Purplex we don’t just dive in – we start by taking time to delve into your business and truly understand your goals and target audience. This clarity of purpose ensures your PPC strategy aligns perfectly with your overall marketing vision, driving targeted traffic that converts into valuable leads and sales.
What’s the plan?
Armed with a clear understanding of your purpose, our PPC experts then craft a data-driven digital advertising plan. This bespoke plan leverages in-depth research, competitor analysis, and targeted keyword selection to ensure your campaigns reach the right audience at the right time, maximising click-through rates and conversions.
How do we execute?
With a meticulous plan in place, our expert team now seamlessly executes on your PPC campaigns. We combine expert copywriting and creative with cutting-edge campaign management tools and ongoing optimisation strategies. This ensures your ads reach the right audience, and maximises your return on investment.
