How does PR affect your marketing and sales performance?
Understand your market to win new customers.
What is PR?
Public relations (PR) is a collection of different marketing strategies which affect how often people think – and how they feel – about your brand.
This can include everything from news stories to events, PR stunts and ‘newsjacking’. This helps more people to hear about you.
What is newsjacking?
When a news story breaks, PR gurus will send journalists related quotes, statistics and stories from the companies they represent.
Journalists are always looking for new ways to cover an existing story – this collaboration allows them to create more content.
What do you need from PR?
If you’re planning on appointing someone to take care of your PR, there are a few things they’ll need to do well:
– be well-connected to the media
– write engaging content
– understand your business
– understand your market
For over 20 years, we've been experts in PR.
PR was the cornerstone of Purplex when it was founded in 2004, and it’s still a centrepiece of the business today. We have national experts in media relations on our payroll.
From placing stories in the industry media, to courting the national press, we’ll find the right fit for your budget and business. We work with a range of clients, from small family operations to multinationals, so we know that PR is not one-size-fits-all.
With expertise in running events, including nationally significant industry conferences, and an extensive network of media contacts, we’re the go-to choice for PR.
What PR services do Purplex offer?
We can tailor these services to your budget & needs.
Media relations
Our seasoned PR professionals have strong relationships with key media outlets, enabling us to secure meaningful coverage across the right print, digital, and broadcast media for your business.
PR content creation
We produce a range of specialist PR content – including press releases, thought leadership pieces, white papers and more – all designed to engage your target audience and establish you as an industry authority.
Newsjacking
This is when we help you secure timely media placements by providing expert comment on trending news topics.
Events
We plan and execute impactful events – including everything from open-days and seminars to product launches, exhibitions and awards galas – to help you leave a lasting impression.
Publicity stunts
A well-executed publicity stunt can generate a huge buzz around your business and your brand. We’ll come up with the stunt idea, develop a plan and then execute.
International PR
With many international clients, we have the expertise and resources to develop and execute international PR campaigns that adapt your message for new audiences.
What's the Purplex approach to public relations?
Purpose, plan and execute are in our name!
What’s your Purpose?
Before starting any PR campaign we work closely with you to uncover your core values, target audience, and desired outcomes. We call this your ‘purpose’, and it becomes the bedrock for your PR strategy moving forward.
What’s the plan?
With your purpose firmly established, we turn to the roadmap, identifying the most effective media platforms and stories that will resonate with your target audience. This flexible roadmap serves as a guide, adapting to any new PR opportunities that may arise.
How do we execute?
With a flexible roadmap in place, our expert team now make your PR strategy a reality, managing every detail with military precision. The result? Your stories feature prominently in the media and you enjoy more brand awareness, helping you increase sales and profits.
