How does branding affect your marketing and sales performance?
Understand your market to win new customers.
What is branding?
Branding is the unique combination of logo, colours, fonts, tone of voice and other factors that make your company distinct.
It defines how people feel about you, and directly affects important metrics like conversion rate.
Is your brand right?
It’s a matter of knowing your customers and your product.
Your brand has to align with what you’re selling and who you’re selling to – a premium brand could struggle when selling discount products.
How to rebrand well.
If you’re changing your look, bear in mind that existing customers may not recognise you. Reusing colours, shapes and fonts keeps things familiar.
A consistent, long-established brand can be valuable, with high brand recall and customer loyalty.
Do it once. Get it right. Choose Purplex - the rebranding experts.
With services from a simple logo redesign to a full brand guidelines kit, we can tailor our offering to your needs, helping you to convert leads into customers.
Your brand identity is more than just a logo – it’s the foundation of every customer interaction. At Purplex, we’ll craft strategic brand identities that are visually distinct and strategically aligned with your business goals, building trust and loyalty with your audience.
What branding services do Purplex offer?
We can tailor these services to your budget & needs.
Telesales
Ideal for lead generation, customer surveys, market research, event promotion and appointment setting.
Teleresearch
Research campaigns to find out the information you need to know that will drive your marketing campaigns.
Follow-ups
Email campaigns or surveys can be followed up by our telesales team to collect the data you need.
What's the Purplex approach to branding?
Purpose, plan and execute are in our name!
What’s your Purpose?
We start by working with you to identify your specific objectives, whether generating leads, conducting surveys or market intelligence, for your telemarketing campaign and a suitable budget.
What’s the plan?
We then conduct thorough research to understand your target audience and gather contact lists before creating a phone script that outlines the key messages and developing a structured plan to effectively reach and engage prospects or customers over the phone.
How do we execute?
We execute the telemarketing campaign to match the objectives, making a set number of calls a day, before measuring the results and success of the campaign against the defined goals and providing you with the report through our data driven approach.
