40%
Year on year growth in key areas of the business since appointing Purplex
31%
Increase in followers on Linkedin in the last 9 months
Values
Global core brand values implemented in all manufacturing plants
About Caldwell
Global giant Caldwell, who started life in Rochester, New York 130 years ago, are a manufacturer of specialist hardware for the window and door industry and in 2014 acquired Cotswold Architectural Products, a British supplier of friction stays with international operations.
Our Challenge
Looking to increase its market share globally, The Caldwell Group chose Purplex to deliver an integrated marketing campaign that would also position the company as a total hardware solutions provider.
Our Solution
Purplex used it website development arm to provide Caldwells visitors with a great user experience which enables them to quickly find the products they are looking for.
The branding and creative team worked closely with the PR and communications teams to expand Caldwells brand recognition internationally.
“A good publicity campaign is more than just words on a page and Purplex understand this – they have integrated video, events and parliamentary visits to help us win more customers and build our brand. Purplex also recently developed a set of global core values that we have implemented across all of our manufacturing plants and distribution channels.”
Tim Ferkin
Director of Business Development, Caldwell
