132%
Increase in organic traffic to website between 2017 and 2019
41%
Increase in verified completed contact forms through website in 2019, compared to 2018
-37%
Reduction in Facebook cost per lead year on year in Jan 2020
About DW Windows
Established in 2006, DW Windows has been providing high quality glazing and home improvements across the West Midlands for the last 14 years. The company offers a wide selection of windows and doors in various styles, as well as glazed extensions doors, including conservatories, orangeries, tiled conservatory roofs, porches and garage doors.
Our Challenge
DW needed to step up their digital marketing efforts in an increasingly competitive environment in the West Midlands. They specifically wanted to make their ad spend more efficient and build their organic presence.
Our Solution
Using local SEO techniques we quickly captured the local search terms for DW’s most profitable products. A website rebuild meant DW were in the best position to convert this new traffic. Paid ad spend was reduced thanks to our PPC team who optimised DW’s paid ad campaign to make their ad spend as efficient as possible.
“Since appointing Purplex, our online presence has rocketed and it’s all down to the digital marketing strategy that Purplex have implemented over the last couple of years. Their industry knowledge comes through in everything they do.”
Dave Walters
Managing Director, DW Windows
